ABOUT
PRECISE BY NATURE . STRATEGIC BY TRADE . NEVER TEMPLATED .
.experience
5 years
.location
India
.gigs / jobs
Available
.hello
Visual is rarely where the real problem lives. A brand built right can last forever and that's what I show up for.
Currently sharpening my craft while exploring Product Design, so that when the opportunity presents itself to shape how something works and not just how it looks and communicates, I'm ready.
.work experience
2024 - Present
Zepto
Creative Design - Manager II
Responsible for the creative output and strategic direction of Zepto's private label brands across packaging and GTM. Was responsible for in-app visuals for Zepto Cafe. Worked across the business with a close understanding of P&L and market dynamics, ensuring design decisions were rooted in commercial thinking as much as craft.
2024 - Present
Zepto
Creative Design - Manager II
Responsible for the creative output and strategic direction of Zepto's private label brands across packaging and GTM. Was responsible for in-app visuals for Zepto Cafe. Worked across the business with a close understanding of P&L and market dynamics, ensuring design decisions were rooted in commercial thinking as much as craft.
2023 - 2024
Unacademy
Visual Designer
Owned creative execution across high value campaigns, daily communications, and large-scale promotional events, including on-ground quality control, and screen management during live events. Worked across the full lifecycle from brief to final output.
2023 - 2024
Unacademy
Visual Designer
Owned creative execution across high value campaigns, daily communications, and large-scale promotional events, including on-ground quality control, and screen management during live events. Worked across the full lifecycle from brief to final output.
2022- 2023
Ebani Advt.
Sr. Visual Designer
Part of the core team that established a new branding vertical. Took ownership of brand identity development for the agency end-to-end, while contributing to client relationships, business development, and building the creative team.
2022- 2023
Ebani Advt.
Sr. Visual Designer
Part of the core team that established a new branding vertical. Took ownership of brand identity development for the agency end-to-end, while contributing to client relationships, business development, and building the creative team.
2021 - 2022
Moshi Moshi
Brand Designer
Developed brand identities, packaging systems, and communication strategies across categories, grounded in research and built to be strategically sound, not just visually coherent.
2021 - 2022
Moshi Moshi
Brand Designer
Developed brand identities, packaging systems, and communication strategies across categories, grounded in research and built to be strategically sound, not just visually coherent.
.stack
Milanote
Productivity / Second brain
Milanote
Productivity / Second brain
Photoshop
Photo Editing
Photoshop
Photo Editing
Illustartor
Print / vectors
Illustartor
Print / vectors
Figma
product design
Figma
product design
Framer
web design
Framer
web design
Aftereffects
Motion / Editing
Aftereffects
Motion / Editing